MARKETING UNDER CONSTRAINT
Synthesis
How to optimize the marketing strategy to consider some context constrains?
This course deals with a certain number of « constrains » within the organization (sale of services, constrains on production and/or storage …) or external (norms and specifications, duties and taxes, Intellectual Property ….) to focus on their impact on the marketing strategy.
Language
English and French
Audience type
Business School students. Master level.
Planned duration
15H (5 units of 3 hours). Each unit is self-sufficient.
Support material
Interactive, with business cases and role plays.
Prerequisite
Knowledge of the fundamentals of sales and marketing strategies.
Objectives
At the end of this course students will be able to adapt and optimize the marketing strategy to take advantage of the some of the organizational or context constrains. Specifically, they will acquire the fundamentals of the marketing of services, of yield management and of the processes around standards and norms.
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