Crisis Management and Crisis Communication

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Synthesis

Day 1 :UNDERSTANDING TODAY’S WORLD: HOW DO MEDIA WORKWhat is communication?
Medias laws of proximity
What are medias expectations
Different audiences expect different messages

Day 2 :
FROM ACCIDENTS TO CRISIS
Differences between emergency and crisis
Examples of crisis
Group workshop: analyze a past crisis
Crisis management process and phases
Can we prevent crisis?

Day 3 :
CRISIS COMMUNICATIONS: TOOLS AND PROCEDURES
Stages of media communications
Holding statement, press release, Q&A, fast facts group workshop: prepare a statement and write a press release

Day 4 :
BASICS OF CRISIS MANAGEMENT
Perform a risk analysis
Identify your organization’s gaps
Crisis plan and procedure
Crisis rooms and crisis team
Trainings, exercises and drills
Lessons learned from past crisis

Day 5 :
GROUP EXERCISE
Situation briefing
Team work: solve a crisis situation
Group debrief
Lessons learned
Control is done through the final group exercise

Language

English

Audience type

Students at Master level

Planned duration

5 days x 3 hours, but can be adapted to student’s level and any duration from 3 hours to 20 hours

Support material

Summary of the course and key slides

Prerequisite

Good understanding of English and curiosity for business and media relations

Objectives

Provide the students with a better understanding of basic principles of crisis communication and crisis managementExplains what an organization or a private company has to do in order to be prepared for accidents and crisis