Entrepreneurship development and business management
Synthesis
COURSE
The aim of this course is to provide basic training in business development skills essential to become an efficient business developer. The content of training days is listed below:
Day 1: why most of businesses don’t survive within the first and second year after creation and don’t grow quickly.
Day 2: innovation is key for businesses development.
Day 3: write a credible and realistic provisional income statement and decide if the business is a good idea
Day 4: define profile of successful entrepreneurs in a region,
why accounting guides day to day business,
simple and suitable marketing practices for startups and SMEs.
Day 5: business plan key parts presentation,
final quiz,
awarding of certificates.
Language
English or French
Audience type
Preferably students from Master level.
Planned duration
Ideally 4h/5d but can be adapted to local constraints (2.5h/5d, 3h/4d, 6h/3d …)
Support material
powerpoint pdf
Prerequisite
None
Objectives
The conception of this course was predicated upon a concern over the rate of business establishment and failure: everywhere on the planet, most of businesses don’t survive within the first and second year after their creation (almost 75%). It was also noted overemphasis of theoretical framework for approaching entrepreneurship with little or no emphasis on the practical aspect. It is in the light of these observations that this course has been prepared: theory and practice go together and should be linked to teach entrepreneurship in Universities and others Business Schools. This training is also designed to facilitate the development of business ideas and practical applications of useful concepts and tools adapted for SME (feasibility studies, marketing practices, accounting methods etc.). It’s expected that this course will be helpful for those who want to create new businesses or develop existing ones.
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