Business Plan, Correcting actions, Setting out corresponding arguments
Synthesis
What is a Business Plan (BP), When investing time in a BP, When establishing a BP, Some advices for a BP, How to realize a BP, An international BP, Limitations of the BP, Starting a new company, Personal situation and starting a new company, Questionnaire about personal style, Main characters of mangers, All the various items of a BP detailed item by item (Executive summary, business opportunity, team, market study,business model, legal status, segmentation strategy, distribution channels, suppliers, company organization, sales strategy, market strategy, commercial plan, breakeven point, financial plan, etc…), Example of BP, Case of BP, How to improve a BP, How to set out arguments
Language
English
Audience type
Student learning management
Planned duration
60 to 70 hours
Support material
480 slides for the BP + 32 slides about setting out arguments + an excel file for setting up the financial part of the case of BP + A multiple-choice questionnaire
Prerequisite
Basic knowledge of marketing and accounting
Objectives
Realizing a business plan notably for starting a new company, taking over an existing company or improving the strategy of a department or of a company
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