Développement de l’entrepreneuriat et gestion d’entreprise

Sommaire

COURSE

The aim of this course is to provide basic training in business development skills essential to become an efficient business developer. The content of training days is listed below:

Day 1: give a basic understanding of entrepreneurship and profile of a successful entrepreneur. A practical exercise will be done with students to self-identify existing entrepreneurship resources and to develop a balanced approach.

Day 2: lays out the fifth steps of a well done feasibility study. A practical exercise will be done to assess student personal entrepreneurial readiness. Definition of business operations and 3 types of costs will be studied.

Day 3: analyze business on many different levels (how to calculate cost per unit, determine selling prices and estimate sales income) and how to decide if a business idea is feasible.

Day 4: opportunities and challenges of entrepreneurs in the country (teamwork) and students presentations of groups findings in front of the audience. Importance of accounting practices adapted to SME and exercises. Importance of initial funding resources will be explained. Basic marketing practices suitable for SME will be studied (practical exercises).

Day 5: presentation of key parts of a business plan and how to prepare and build it. Final quiz. Awarding of certificates.

Langue

Français et anglais English and French

Public visé

Preferably students from Master level: engineering, business, mathematics/computer science, communication, law, design, tourism, psychology/sociology, etc.

Durée prévisionnelle

20h Ideally 4h/5days but can be adapted to local constraints (2.5h/5d, 3h/4d, 6h/3d …)

Moyens Pédagogiques

ppt, business case

Prérequis

none

Objectifs

The conception of this course was predicated upon a concern over the rate of business establishment and failure: everywhere on the planet, most of businesses don’t survive within the first and second year after their creation (almost 75%). It was also noted overemphasis of theoretical framework for approaching entrepreneurship with little or no emphasis on the practical aspect. It is in the light of these observations that this course has been prepared: theory and practice go together and should be linked to teach entrepreneurship in Universities and others Business Schools. This training is also designed to facilitate the development of business ideas and practical applications of useful concepts and tools adapted for SME (feasibility studies, marketing practices, accounting methods etc.). It’s expected that this course will be helpful for those who want to create new businesses or develop existing ones.

Professeurs

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