MARKETING UNDER CONSTRAINS

Synthesis

Introduction: remainder of the marketing mix definitionConstrain n° 1 the customer taking part into the production process as in the service sector (example: consigned stockConstrain n° 2 – link between sales and production:
– limited production capacity and seasonal demand (example: natural gas)
– by products and optimization (example: refining)
Constrain n° 3 – Industry Standards and warranties (example: diesel fuel / emulsified fuels)
Constrain n° 4 – Administration rules and taxes (example: taxes and duties on oil products)

Language

English

Audience type

Master degree students in the fields of Business (Marketing & Sales)

Planned duration

4 half Days (3h30 per Day)

Support material

Slides + flipchart

Prerequisite

Basic knowledge of marketing/sales.

Objectives

Understand that marketers must deal with constrains when establishing and implementing a Marketing Strategy. The constrains can be internal to the company (example the production capacity) or external (regulations, taxes and duties…)

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